METRO MANILA / FASHION / Masks
Founder: Gem Lin
1. What got you started with this brand? What was your inspiration? What is the idea/concept behind it?
This pandemic really changed everyone’s lifestyle (from wearing PPE and face masks to sanitizing ever-so-often), and it has without a doubt been a hassle; we wanted to make a positive impact during this time by creating stylish face masks that people would actually be excited to wear out.
We have a clothing manufacturing plant here in the Philippines and a design workshop in New York City. With this, we are able to create the “Perfect MASQ.” We studied how to make the perfect shape, fit, and components for the overall design to ensure that our MASQ would pass the 4 Crucial Mask Safety Test.
2. What is your personal favorite product from your brand?
All of our masks are a favorite! It really depends on what mood you’re feeling for the day or what outfit you’ll be wearing. We actually have a lot of customers who are somehow getting addicted to collecting all of our mask designs. We can confidently say that each of our MASQs are unique. We also make sure to come up with limited designs to lessen the chances of our customers having the same mask design as someone else.
3. What do you want people to experience with your brand/product(s)?
Confidence. Confidence to look beautiful while feeling safe and protected at the same time. You become an instant head turner when wearing any of the designs from The MASQ Collection.
4. What tips and advice can you give to entrepreneurs who are just starting out or are planning to start their own brand?
Be the best in your field, stand out, and do a lot of research. Also, presentation of your products is key. And of course, make sure that what you’re putting out there is worth your customer’s every buck.
5. What’s next for your brand?
We are launching Personalized MASQs (for company giveaways) and MASQ AIR, the lightest MASQ (3x lighter) we have created yet.
6. What other additional information and details would you like to share?
Each MASQ comes in a set (1 MASQ, 10x PureMASQ PPE filters, and a reusable pouch). Our MASQs are breathable, light-weight, and stylish. Our MASQs also prevent “mask-ne,” they leave no room for side gaps, have adjustable straps, and there are countless unique designs to choose from!
Follow The MASQ Collection on IG!