CEBU / FASHION / Athleisure
1. What got you started with this brand? What was your inspiration? What is the idea/concept behind it?
Sugar Rush Athleisure is inspired by our love for sweets. It’s basically a brand that’s all about sweets and sweat! Our products are named after some of our favorite desserts. Also, something unique about our brand is how we like to refer to the term “colors” as “flavors.”
2. What is your personal favorite product from your brand?
We love the Shortcake! With 11 flavors (aka colors) to choose from, it’s impossible for you not to find a piece to suit your sweet tooth within. The Shortcake is also the perfect representation of Sugar Rush Athleisure as it is a piece you can wear from gym to gin or from working out to chilling out.
3. What do you want people to experience with your brand/product(s)?
With the variety of “sweat treats” we offer, we intend to satisfy the sweet tooth in everyone. We aim to share quality athleisure pieces that suit the sweet taste of our market.
4. What tips and advice can you give to entrepreneurs who are just starting out or are planning to start their own brand?
Take the first step. What-ifs will crowd your mind, and those will remain as long as you make the first move. Don’t be afraid to commit mistakes because creating your own brand is often a learn-as-you-go process. More importantly, never underestimate your capabilities, more so your potential.
5. What’s next for your brand?
After nine months of selling on only social media platforms of Instagram and Facebook, we will finally be launching our very own website! We can’t wait to share with everyone the entirety of our collection–this time, through our official website.
Follow Sugar Rush Athleisure on IG!
LOVE, PHIL. 